Search Engine Marketing Course

What is SEM?

SEM stands for Search Engine Marketing. It’s like a turbo boost for your website, making it appear higher in search results when people search for things related to your business.

Types of SEM Campaigns:

• SEO (Search Engine Optimization)
• PPC (Pay-Per-Click)

Keyword Research and Optimization:

To make your SEM campaigns effective, you need to find the right keywords. Keywords are the words and phrases people use when searching online. You then use these keywords in your website’s content, blog, social media posts and ads to make them more visible.

Link Building and Off-Page Optimization:

Link building means getting other websites to link to yours. This tells search engines that your website is trusted and valuable. Off-page optimization involves other strategies to improve your website’s ranking, like social media marketing and influencer outreach.

Avoid Common Mistakes in SEM:

• Keywords Stuffing
• Ignoring mobile
• Forgetting about analytics