Google Ads Course

Introduction to PPC (Pay-Per-Click) Advertising

PPC is a type of online advertising where you pay only when someone clicks on your ad. It’s a great way to reach potential customers who are actively searching for products or services like yours.

Google Ads and Bing Ads

Google Ads and Bing Ads are two popular PPC platforms. Google Ads is used by most businesses, while Bing Ads is a good option if you want to reach people who use Bing for search.

What to learn in PPC?

To learn PPC, focus on these basics:

1. Campaign Setup
2. Keyword Research
3. Ad Copywriting
4. Bid Management
5. Targeting
6. Landing Pages
7. Competitors Analysis
8. Campaign Analysis & Optimization

These steps help you run and improve successful PPC ads.

Who can learn PPC

Anyone can learn a PPC (Pay-Per-Click) course, regardless of their background, as long as they have an interest in digital marketing or advertising.

1. Marketing Professionals
2. Business Owners
3. Job Seekers
4. Freelancers
5. Students
6. Digital Marketers (Beginners or Advance Level)